Social Media Design Tips

You want to be rewarded for all the time and effort you spend building your brand through social media. A poor design on your social media profile may prevent new visitors from hitting the like button or following you. You only have one chance at making a good first impression.

Here are a few tips to help you create a pleasing design for your social media accounts.

The Profile Page

Think of your social media profile page as a landing page. You want to create a lasting positive impression for your visitors.

Create Consistency: If you have more than one social media account for your brand, make you appear consistent across each of the platforms. They do not have to be identical, but having the same avatar or profile picture is a good idea (a logo is a good idea). If you like, you can have different cover photos for each of the platforms – especially if the photo reflects specific needs or interests based on the platform itself.

Know the Right Image Sizes: Consistency is great to have across the different platforms, but you want to have quality images as well. Know the required social network sizes for the avatar/profile picture or cover image. . Here are the current recommended sizes, at the time of this writing, for Facebook, Twitter and Google+.

Avatar: 180 x 180 pixels (displays at 160 x 160)
Cover Photo: 851 x 351 pixels

Avatar: 400 x 400 pixels (displays at 200 x 200)
Header Photo: 1500 x 500 pixels

Avatar: 250 x 250 pixels
Cover Photo: 1080 x 608 pixels

Keep It Fresh: While you want to maintain a consistency across the social media platforms, depending on your brand, you may want to change up the cover photos from time to time, especially to celebrate holidays or events.

Individual Posts

Add to the consistency across your different platforms by making sure the design elements within a post really make your branding stand out. Make your post visual with images and videos because research has shown these types of posts get more attention than plain text-based posts.

Twitter has revealed tweets containing images are retweeted at a 35 percent higher rate. Tweets containing videos average a 28 percent higher retweet rate while tweets with quotes get 19 percent higher, tweets with a number get 17 percent higher and tweets with a hashtag get 16 percent higher retweets.

The metrics are similar for Facebooks as well, which is why posts with images are so prevalent on the site – accounting for 75 percent of all posts. Posts with links come in second at 10 percent.

For maximum success, follow the best practices for each of the social media platforms. Facebook, for example, recommends that you share stories visually with photos and videos to grab users’ attention, that photos receive +50% likes than non-photo posts.

Market to Locals: If you have a brick-and-mortar store, create posts that will grab the attention of locals. Use location-based hashtags, include images of local content, and mention local area attractions to capture users’ attention.

Social media is a powerful way to get maximum exposure for you business so you can grow a successful brand. Be sure to include the tips above in your social media efforts and ensure you keep up to date on best practices for each platform to ensure your company and brand earns credibility and your social media campaigns remain successful.

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